Market research survey form

What is a market research survey?

A market research survey is a great way to hear directly from your audience and get a clear picture of what they want, need, or think about your products or services. Whether you’re exploring a new idea, testing out a marketing approach, or just looking for feedback, this survey helps you gather the insights that matter. It’s an easy way to make sure your business decisions are based on real data from the people who matter most—your customers.

Survey layout

This research survey uses a multi-step layout. Here are the steps in this survey:

1. Welcome page: A cover page introducing the survey, with a logo
2. Personal information: Question to understand the demographics of the respondent
3. Habits: Collect data on product usage habits
4. Preferences: Understand what consumers prefer, and why
5. Purchases: Ask about the home equipment consumers use
6. Satisfaction: Understand their level of satisfaction with the current market offerings
7. Suggestions: Ask about the market gaps and shortcomings
8. Final Thoughts: Open-ended questions to gather comments from respondents

Survey variations

A market research survey has uses for many industries. Here are some examples:

1. 
   Fintech: A fintech company surveying users about their savings habits
2. 
   Healthcare: A clinical study surveying their patients about their coffee and tea habits
3. 
   Consumer: A coffee roaster doing a market research on brew equipment usage
4. 
   Travel: An online travel booking company conducting market research to understand family vacation booking preferences

Field insights

Field analytics provide valuable insights into user responses. For example, this analysis shows how often participants drink coffee. Coffee shops, product developers, and marketers can use this data to understand customer habits, tailor offerings, and plan marketing strategies accordingly.

Form engagement analysis

Analyze step engagement to refine your Market Research Survey. See where users spend the most time and drop off in your form. Identify possible confusing questions. Adjust them to improve completion rates. This helps gather more complete and accurate data to support your coffee business decisions.

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