FormCrafts has built-in support for views and conversion tracking via Google Analytics (including support for Google Analytics 4). To enable this feature edit your form and go to Settings -> Others and check Enable Google Analytics Tracking. You can then enter your GA ID.

Google Analytics Tracking in FormCrafts
Google Analytics Tracking in FormCrafts

Google Analytics Events

Other than form views we also record the following events:

  • form_begin
    This event is recorded when the user first interacts with the form.
  • form_page_view
    This event is recorded for multi-page forms when the user cycles through form pages.
  • form_submit
    This event is recorded when the user successfully submits a form.
  • form_purchase
    This event is recorded when the user successfully submits a form that has payment integration. This event includes amount and items.

Categories and Labels

If you are using the new Google Analytics code your event would also contain a form_name parameter, with the name of the form.

Older versions of Google Analytics will contain FormCrafts - 999 as the event category (where 999 is your form's Id), and form name as the event label.